The Department of Media and Communication Studies started working in 2023 to produce skilled and knowledgeable experts. Presently, the department is offering four programs, namely a BS in Media and Communication Studies. Now, the department is going to offer two new BS programs in BS Media and Communication Studies with specializations in (Print and Electronic Media, Advertising and Public Relations, Social Media and Digital Communication), ADP in Media and Communication Studies, BS in Film, TV, and Theatre, ADP in Film, TV, and Theatre, and MPhil in Mass Communication (research track/professional track).

Our programs are designed while keeping in view the modern trends and practices in the field of communication in Pakistan as well as abroad. The undergraduate program is offered in the morning, whereas the M.Phil. program will be offered in the evening and on weekends. The department has highly qualified and hardworking faculty members who put in their maximum efforts to do their best to enlighten their students. Our programs qualify our graduates to work in the varied job market through inclusive coursework and rigorous research work. Along with interactive learning experiences, students also get a chance to meet leading media professionals from news, entertainment, and academia who are invited to deliver lectures in accordance with their fields.



Leading the premier media department with multiple pathways to enhance hands-on knowledge by inculcating progressive education, robust research, and professional knowledge.


Enriching professional skills to produce media leaders and responsible citizens in the digitized world.


Our BS and M.Phil. programs at the Department of Media and Communication Studies reflect the evolving landscape of global communication industries, offering a comprehensive curriculum covering diverse aspects such as opinionated writing, political lobbying, advertising, cultural ethics, and contemporary media trends. Designed for undergraduate students, our 2/4-year degree integrates rigorous professional training in performing arts media communication with creative film, drama, aesthetics, design, animation, and visual storytelling in complex contexts.

  1. Learn how the latest trends in mass media and the latest technology have changed the meaning of communication for individuals.
  2. To critically analyze the contents of both print and electronic media.
  3. To deliver high-quality academic support to enhance the knowledge of journalism and media studies, emphasizing a comprehensive education in all facets of journalism.
  4. To foster collaboration among academia, industry, and government entities to enrich learning experiences.
  5. To prepare future journalists for ethical and societal challenges, emphasizing values is crucial in journalism.
  6. To equip graduates with market-oriented skills to contribute effectively to the industry.
  7. To improve students’ creative and managerial aptitudes, honing their communication skills in report writing and presentations.
  8. To promote creative storytelling and digital proficiency, including advanced editing techniques like VFX and CGI.
  9. To offer a comprehensive understanding of visual communication technologies, nurturing creativity and aesthetic sensibilities, and facilitating the creation of professional-level digital media productions.
  10. To provide all the facilities students need to complete their projects, such as video and audio documentaries, dramas, features, and thesis.


The Department of Media and Creative Arts program aims to produce skilled communication experts and proficient journalists, demonstrating the following outcomes:

  1. Graduates proficiently apply their journalism skills in professional settings.
  2. They collaborate effectively within national and international media groups.
  3. Possessing mastery in journalism and essential communication skills, including presentation, writing, and speaking.
  4. They exhibit critical thinking abilities in evaluating various issues and developmental endeavors within the country.
  5. Proficiently articulate thoughts and ideas across oral, written, and digital platforms.
  6. Students demonstrate a comprehensive understanding of events and affairs in Pakistan and its surroundings.
  7. They craft news content for various media channels, understand the principles of advertising and public relations, and adhere to ethical standards and legal regulations.
  8. Engage in practical assignments and projects, including internships, to apply theoretical knowledge to real-world scenarios.
  9. Equipped with robust communication skills to tackle contemporary challenges in the evolving media landscape.


Students can discover their future as

  • Journalist
  • Fashion Photographer
  • TV and film director
  • TV Correspondent
  • Digital Media Industry
  • Radio Jockey/RJ.
  • PEMRA official
  • Researcher
  • Public Relations Officer
  • Youtuber
  • Special Correspondent
  • Jobs in ISPR as captain
  • Art Director
  • Video Jockey
  • Media Consultant
  • Editor/Content writer
  • Advertiser
  • Event manager
  • Sound Recordist
  • Sound Mixer
  • Educationist
  • Sound Engineer


  • Discipline
  • Collaboration
  • TV and film director
  • TV Correspondent
  • Lifelong learning
  • Commitment
  • Ethics
  • Punctuality


Welcome to the esteemed Department of Media and Communication Studies at Emerson University Multan. Here, you’re positioned at the forefront of societal change. Cultivate your imagination and storytelling acumen to pioneer innovative ideas and content. In the dynamic landscape of evolving media technologies, recognize your pivotal role in shaping the future and leaving a profound, lasting impact on our global community.


Dr. Muhammad Naeem Javed
HoD/ Assistant Professor
Post-Doc (Media & Communication Studies) from University of Malaya, Malaysia & Ph.D. (Media Studies) from Islamia University of Bahawalpur, Bahawalpur
Dr. Beenish Zaheen
Assistant Professor
Ph.D. (Mass Communication) from Bahauddin Zakariya University, Multan
Dr. Muhammad Ahmad Nawaz
Visiting Lecturer
Ph.D. (Media Studies) from Islamia University of Bahawalpur, Bahawalpur
Ms. Aqsa Khalid
Visiting Lecturer
M.Phil. (Mass Communication) from Bahauddin Zakariya University, Multan
Offered Program
  • BS Media and Creative Arts (4 Years)
Future Program

Undergraduate Program Titles

  • BS Film, TV & Theater
  • BS Media and Communication Studies

(with specializations in)

  • Print and Electronic Media
  • Advertising and Public Relations
  • Social Media and Digital Communication
  • Health and Environmental Communication

Associated Degree Program (ADP) Titles

  • ADP Media and Communication Studies
  • ADP Film, TV and Theater

M.Phil. Programs Titles

We are going to offer two tracks as

  • MPhil in Media and Communication (Research Track)
  • MPhil in Media and Communication (Professional Track)

Ph.D. Programs

  • Ph.D. in Media and Communication Studies
Administrative Staff
Jawaria Zafar
Clerk/ Computer Operator
Admission Criteria

For BS (4 Years) in Media and Communication Studies

F.A, F.Sc., ICS, I.Com, DAE with 45%. A level & equivalent (ADP & BS Program)

Teaching System

Flip Flop Class Room Model

Contact us for Information
  1. Voice of Emerson (You Tube Tv Channel)
  2. Tv Studio (In Process)
  3. Media Editing Lab (In Process)
  4. Emerson Radio (In Process)